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Cheltenham Festival is one of the most exciting and stylish events in the National Hunt calendar and the Hicks & Brown Pop Up Shop will be there. Read on for tips on the hats to wear for your stylish day out.
As most race fans will tell you, there is nothing quite like Cheltenham Festival. It's one of racing’s most outstanding events and often referred to as the jewel in jump racing’s crown.
Nestled in the breathtaking Cotswold Hills in Gloucestershire, the Festival’s setting is idyllic. And it’s been held there since 1911. Whether you’ve been numerous times, or you’re a complete novice, you truly are in for a treat. The Festival is as renowned for style as it is for racing, so it’s a great opportunity to get dressed up. It’s also the perfect event for people watching, and spotting celebrities and royals is near guaranteed!
While the dress code is not as formal as Royal Ascot, ‘smart’ is expected and Cheltenham is a major player in the fashion stakes. So elegant outfits are the way to go, balanced with practical pieces to combat the unpredictable March weather. Think classic tall boots, sophisticated knitwear and warm, covetable coats. And hats are very much encouraged.
At Hicks & Brown, we design all of our hats to be unique and versatile, so whatever you choose, you really can’t go wrong. With four days of racing excellence ahead, here are our tips and favourites to see you through Cheltenham in style.
Tuesday, Champions Day
The Festival opens with Champion Day so if you’re planning on making an entrance, the Oxley Fedora is a great choice. This striking wide-brimmed style is impactful and an effortless finishing touch to any look. It can even shield you from the early afternoon sun or a light shower - you never know what you’re going to get at this time of year.
Wednesday, Ladies Day
Welcome to Ladies Day when it's time to take your style, and your hat, up a level with eye-catching details and bright colours. As formal hats are a mainstay on Ladies Day, opt for our Suffolk Fedora in Dusky Pink to bring a pop of colour to your outfit. It's a head turner for sure.
Thursday, St Patrick's Day
Thursday is St. Patrick’s Day when Irish race fans (and Guinness) are out in force. So it’s the perfect day to sport one of our green hats. We’d suggest our show-stopping Chelsworth fedora. In Olive Green with a velvet green trim and distinctive cluster of coque and pheasant feathers, this resplendent hat adds poise to any outfit. Pair it with the green Chelsworth clutch and you’re ready to go!
Friday, Gold Cup Day
It’s the last day of the festival, so go out in style in a formal hat. The Wissington is a pill-box design that makes any outfit dressy - if you have Club Enclosure tickets it’s the perfect choice! For a “chic entrance” (and any photos) wear the veiling down in front of your eyes. It’s comfortable and comes in three sophisticated shades; camel, navy, black or cranberry.
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